March 27, 2017

SciMark Report from March Response

My SciMark Report in print for March is now available on the Response Website.

Intense head-to-head competition continues to be an industry trend, but this month I write about a first: two simultaneous duels by two marketers ... who also happen to be related.

The products: Hurricane Spin Scrubber vs. Turbo Scrub and Air Hawk vs. Air Dragon. Clorox ScrubTastic is also highlighted.