March 26, 2012

Review: Ab Skates

Description: An exercise system for abs
Main Pitch: "Skate your way to amazing abs"
Main Offer: $14.99 for a set
Bonus: Antimicrobial workout pad, DVD, food plan
Website: www.AbSkates.com
Prediction: Unlikely to succeed

This is one of three new short-form fitness items that have popped up in recent weeks, each targeting a different area of the body. Because this one targets abs, it has an odds advantage. More ab items have become hits than any other kind of fitness item.

That said, this particular solution struck me as underwhelming, and the commercial didn't make me believe that rolling a skate on the ground could produce the results promised. I'd be surprised if this one becomes the next ab hit -- although you never know when it comes to abs.