Description: A dog leash
Main Pitch: "The gentle way to transform any dog from unruly puller to perfect walker instantly"
Main Offer: $19.95 for one plus a (ubiquitous) sticky roller
Bonus: Double the offer absolutely free
Starring: Taylor Baldwin
Marketer: Plymouth Direct/Media Enterprises
Producer: Hutton-Miller
Website: www.BuyInstantTrainer.com
Prediction: Unlikely to succeed
Leashes are a tough category for DRTV. I can think of only one that is supposed to have worked (Telebrands' Comfy Control Harness) out of dozens tried. I also think this product is just OK. Not a big wow. There are other harness-like solutions on the market, although mainly for humane reasons. All in all, I just don't see enough here to give this one high marks.
On a side note, kudos to the marketing team for having the courage to try a higher price with a truly free bonus! You just don't see that anymore.
