Description: A mat
Main Pitch: "The all-in-one clean surface, cushioned pad and protective cover"
Main Offer: $19.95 for one
Bonus: 2nd one (just pay separate S&H)
Website: www.BuyMatadore.com
Prediction: Unlikely to succeed
This product is not without its uses, but the pitch is all over the place. I understand why: With a narrower focus, it would struggle to sell even in catalogs, and there would hardly be enough to talk about in a TV commercial. But trying to make this for everything from baies to yoga to auto repair isn't the answer, either. Ultimately, the problem is ... it's a mat.
