May 16, 2017

HomeWorld Picks Up Our Study

Shortly after I posted the results of our survey of consumer attitudes toward the "As Seen on TV" brand, I was contacted by Peter Giannetti of HomeWorld Business. The result of our conversation appeared in the magazine earlier this month.

You can check it out here.

May 05, 2017

Corrections & Clarifications

Thanks to Arwen Saxon at Sullivan Productions (a talented VO artist in her own right), I have learned that the veteran voice in the Sully McDonald's commercial is Jeff Laurence.

May 02, 2017

Sully Pitches for McDonald's

Anthony Sullivan has a new commercial out for McDonald's latest "invention" -- The Frork™ (HT: BQ). Watch it below, or click here.

Updated: The VO artist in the commercial is also a DRTV veteran by the name of Jeff Laurence (HT: AS).

April 26, 2017

SciMark Report from April Response

My SciMark Report in print for April is now available on the Response Website.

Do you think Kickstarter numbers mean anything for our industry? If so, the item I discuss in this month's report (Fidget Ball) is sure to be a hit. I also discuss DRTV buyers' strange affinity for butter in my review of Mister Butter.

April 23, 2017

What People Think of the 'As Seen on TV' Brand

After I learned (courtesy of AdSphere™) that the "As Seen on TV" brand received $316 million in advertising support last year, I began to wonder about consumer perceptions of "our" brand. The result was a collaboration with a former colleague that resulted in a detailed survey of consumer opinions.

In this month's Field Report for the ERA blog, we share the results of that survey. Check it out HERE.